Speaking as a Performing Art

from Guy Kawasaki Blog: http://blog.guykawasaki.com/2007/06/speaking_as_a_p.html

Singing and speaking have everything in common—except for maybe really
good tunes. The main goal is to engage your audience and make them
listen to you, so everything a singer does, a speaker ought to do too.
Here are the absolute necessities of an engaging performance or
presentation that Doug compiled for me:

  1. Circulate with your audience. Before every concert,
    speech, and seminar, I try to mingle with the crowd, ask questions, and
    let them know I’m glad they came. This isn’t always possible in the
    real world, but when it is, I have an opportunity to feel a bond with
    the people I’m about to perform for and undo some of the jitters that
    are a natural part of being “on.”

  2. Command attention. The breastbone (sternum) has to be
    high if you want to project authority. You might want to pretend you’re
    a rooster showing off. Relaxed sternum = loser, high sternum = winner!

  3. Snarl. If people can’t hear you, they won’t listen to
    you. Add some nasal resonance to your voice, but keep smiling. Snarl is
    that nasal sound you get when you speak partially from your nose
    instead of your mouth. It generates overtones above 2,800 cycles per
    second that make any room “sing.” Pretend you’re trying to yell/warn a
    child that’s about to run out in front of a bus—like yelling, “STOP!”
    This works whether you’re using a microphone or speaking without one

  4. Bite your tongue. If your mouth gets dry in the middle of
    your presentation, try gently biting your tongue. Opera singers use
    this all the time to release saliva which moistens your mouth.

  5. Always perform a sound check before you speak. A good
    sound person will adjust the EQ to your voice and its idiosyncrasies.
    If you’re comfortable using a hand mike, do so—work close to the mike
    and you’ll have a better chance of being heard. If you turn your head,
    make sure you turn the mike with your head. Lapel mikes usually work
    fine, but for softer speakers they’re very frustrating. Wrap-around
    mikes (such as the AKG C520L—$159) that fit over your ear are the best
    for intelligibility. If you speak often and you know your venues will
    support this technology, buy a really good one and take it with you.

  6. Use your eyes all the time. Hand gestures, pacing around
    the platform can all be useful tools in presentation, but the eyes…ah,
    the eyes have it! If you can’t engage people with your eyes you will
    eventually lose your audience’s attention. Your eyes always tell people
    whether or not you believe in what you’re saying! Scan the room, select
    a person to make a point to, and look right at them. It’s a little
    intimidating for them, but it keeps you focused on the individuals who
    make up your audience. Keep moving to new people—right, left, middle—it
    works! If all else fails, look at each person as though you’ve loved
    him or her all your life—like mom, or your child.

  7. Move away from center to make your point. When you come
    to a place in your presentation where you really want people’s
    attention, move to the left or right of your primary speaking position.
    This will always make people look up at you. If you are a constant
    mover or shaker, stand still for a few moments—it will have the same
    effect.

  8. Get quiet. If you really want to get people’s attention,
    get quiet suddenly. It will scare the sound guy to death, but I
    guarantee the audience will pay attention. Singers use this trick all
    the time. That’s the “you could hear a pin drop” effect. Believe me,
    that’s what sells your talk!

  9. “Underline” certain words with a pause or repetition. If
    you really want to make a point, slow down, pause, and say the word or
    phrase that you most want people to hear with a calculated emphasis on
    each word. The sudden switch in style gets attention. Also try
    repeating a word or phrase before you make your big point. For example:
    “You know (pause) you know (pause) you know, the thing I want you to
    remember is…” Songs are full of repeated text, a device that locks down
    meaning!

  10. Take a risk and be vulnerable. Say or do something that’s
    totally out of character for you. Use a “pretend” voice like Mickey
    Mouse or Barry White for effect while you’re telling a joke or saying
    something shocking or humorous. Whether your persona is reserved or
    funny, it’s endearing to have a little fun. This trick humanizes the
    most serious topics.

  11. Tee it higher. Raising the overall pitch of your voice
    for a few seconds will create urgency. It shows your passion for the
    subject matter and also relaxes your exhausted larynx. Low pitched
    voices relax the room—high pitched voices increase the adrenaline flow
    of the audience.

  12. Know when it’s time to go. You don’t have to be a genius
    to know you’ve overstayed your welcome. Check your “presentation
    barometer” often to see if everyone is still with you. Change
    something—anything—if you’re starting to lose the crowd. If all else
    fails, stop talking, start thanking, and get off the platform. People
    will love you more for knowing when to stop than for all the wonderful
    content you brought to your topic!

  13. Use Q and A as an “encore.” Singers usually prepare an
    encore because this practice makes the audience feel special and makes
    them think you like them more than other audiences you’ve encountered.
    Q and A functions something like an encore. You may think you told them
    stuff they needed to know, but questions often reveal the important
    things you left out of your content. Where this opportunity exists, use
    it as a tool for picking up the pieces you left dangling in your talk
    and warm the crowd to your candor and self-effacing graciousness.

  14. Rehearse, rehearse, rehearse. That’s how I got to
    Carnegie Hall! Where possible, memorize your material like singers
    memorize their songs. Remember, the more you rehearse, the freer you
    will be to make your talk fresh and engaging.

  15. Perform for a hero. Several years ago I was asked to sing
    a command performance for the Queen of Spain. I worked harder on that
    concert than any I have ever sung. It was very successful and I was
    proud of my preparation. From that time on I imagined I was about to
    sing for the queen, it made me twice the performer I had been
    previously. Pick a hero, and give them your best shot!

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